Before you begin trading
To be as well-prepared for trading IPR as possible, there are a
number of considerations you should take into account before you
begin. It can be a good idea to get in-depth help with these
considerations from a professional consultant.
In general, you should consider the following areas:
- What does the future market look like (both the home market and the international market)?
- How many people will have a use for the product?
- Can your product replace a solution that already exists?
- Who are your future competitors and what do they offer?
- Who are your potential competitors?
- What are the strengths and weaknesses of your competitors?
The business you want to trade with:
- What is the core competence of the business?
- What is the business's competitive situation?
- How does the right you want to sell or license fit into the business?
- What rights exist within your area already?
- How many countries is the right registered in?
- Is there an opportunity to, and should you, apply to have the right in several countries?
- For how long is the right in force?
- What exactly are you buying or selling a right to?
The strengths and weaknesses of your right:
- What are the strengths and weakness of the right that you want to buy/sell or license? Get help in obtaining an overview of this using the tool IP Evaluation.
The value of the right:
- What is the value of the right to be traded? Get help in obtaining an overview of this under Valuation.
- Is there a difference in legislation that you should be aware of when trading with a foreign party?
- Are there other conditions that you should be aware of in relation to trade, e.g. cultural practice?