Before you begin trading

To be as well-prepared for trading IPR as possible, there are a number of considerations you should take into account before you begin. It can be a good idea to get in-depth help with these considerations from a professional consultant.

In general, you should consider the following areas:

The market:

  • What does the future market look like (both the home market and the international market)?
  • How many people will have a use for the product?
  • Can your product replace a solution that already exists?


  • Who are your future competitors and what do they offer?
  • Who are your potential competitors?
  • What are the strengths and weaknesses of your competitors?

The business you want to trade with:

  • What is the core competence of the business?
  • What is the business's competitive situation?
  • How does the right you want to sell or license fit into the business?


  • What rights exist within your area already?
  • How many countries is the right registered in?
  • Is there an opportunity to, and should you, apply to have the right in several countries?
  • For how long is the right in force?
  • What exactly are you buying or selling a right to?

The strengths and weaknesses of your right:

  • What are the strengths and weakness of the right that you want to buy/sell or license? Get help in obtaining an overview of this using the tool IP Evaluation.

The value of the right:

  • What is the value of the right to be traded? Get help in obtaining an overview of this under Valuation.

Other conditions:

  • Is there a difference in legislation that you should be aware of when trading with a foreign party?
  • Are there other conditions that you should be aware of in relation to trade, e.g. cultural practice?